2021国家开放大学电大本科《商务英语3》期末试题及答案(试卷号：1380).docx

2021国家开放大学电大本科《商务英语3》期末试题及答案（试卷号：1380）
-•女际用共计I。分，每小U 2分)
正贿的句宛成下列对偏，并代答髯序号耳在籥雄域上。
L — Excuse me«
h nundu for Rtrrngth&t wmlu，5”, upportunttin .ind thrruf»e
A. hnw do you know by SWOT?
H. whui du you menn by SWOT?
C. whai i» your mrnninK by SWOT?
2. KathyeTd like you to meet Jncnbs>
一♦ Mnggii% You * re doing ti Kr<**< job.
A. Ifm pleaded to mcri you
B. hgrc；n to w you wun
C. I * ni happy lu rncci you loo
3. —
WelL II i» ti HtpAraTr dc|uirtni(rnta Hui tlwrr arc two InburaturicA. one at cuch production plontft
A. Whftt about the tr/untng mitnAKcr nnd the human rmotircrM TnnnaKf*f?
H. What about the bonrd of directorii and thr rhdirrnan?
C. What nLout the RcAcnrch and Ik-vrlopment Dcpiirtment?
4 G<mmI uftrrnonn^ Cnn I help yuuY
- A drpDMt account or n currcni account?
A. Thsk you. Td like hi urdrr a checkbook. •
I5r Sorry. 1 don*t h»vr n hnnk account At ML
「• Ym, I'd like to open hh acruunt,
5. 一
UnuAlly• (hr sirnilnr coniractu »i^ne(l with other curiMKncc# ore brined on 12 months.
A. Whnt ia th<* dradlmr for the con%trurlion7
B. How lonx is yuur cariRigninrnt tcrrnt normally?
C・ Wha! <lo you think ol ihr p«pcr work for the coittrnrt?
ZeWflZ*tt(Mtt30 分.铝小H 2 分)
6—20 IB：58读下IB的句子,从AJkC三个站项中端出一个・!境入空白处的怕'麦逸攻.并将答 髯序号耳在备・峨上・
6. When you tent in your report, you <l*o h«vc to file a report your trip.
A. which summAFixe K iiimmartaing
C> summArixe
7. One of ihr w”n to hrlp you stay energiied »m to engaHe in • quick convcruation with
hitfh ener|(y collmg”” becAwac lheir positive energy m” — — y°,,#
• A. refreah A ・"cct
C. diicourAKc The orxanitAHon Btarted with a nmoll number o( children trn to »welve<
A. being Mged K ・ged
C agrnM
9. Often# tcAmt can tuckl* problem* more quickly than ——X°u rMn accomplinh on your own.
A. whnt B. th>t
C. which
1(X Somriime* a aituaiion will ・ direct »tylc of mannH^nirnL
A. call out H. call on
C. call for
11. I have monthly remhunem to nic from thr Curuda Emba«By •nd I 'd like
to huve the money paid into an iiccounfe
A. «cni B. wend
C. beinw sent
12. One of tho iidv«nt«Kc9 of online bnnkinx is that it aIIowb you »n trnnwy
between uccuuntu rffectively<
At deposit 斯 P・y
C> traniifcr
I 山ink our mArkriing tenm in Mnd the ufter-Milcii wervier in (ari «nd
eHeetive.
A. qualirying R. quAlihed
C being quAlified
M. Hlrajir find onclcmd our brochure and other le«(lct>our range of »ervicc*.
A, outlined & outline
C> oullitiinK
15. Servin* ovrr»eA» iiiMomcr* tuny often hr done by phonra. fnxr^« letter* or rmmlt 一 **> rnuny pcr»<iruil vin".
A・ inmc4d H. with
C • without
16. Ne not rrnlly, It in brconimg morr important with the economy.
A. cwt grown H. ever to grow
C. ever hrowing
17. 1 hr until ro»1 in loxihticw In China i、ntill higher thnn thnt in many other countrioie
A、i nd u> i ria I ued ,B. individunlucd
C. irnprri#hxcd
18. 1 hry the royfthieat includtriK patent rt|(hit proprietary icclinnluKyi copy nght. tnidemnrk right • and no on.
A, point <o K refer to
C・ >hnw fo
19. 1( you need other tnx regiMrAfionii in Addition to lhe AHN. you moy nerd to provide mformntiun.
A・•cadonul H・ additional
<\ Mckhcttvr
20. _ you9d haw to tell me huw your order it koi ng to "
A, l#m nervous Bk 11 m wnrrivd
(?. !*m nfrmd
三、阐读理解(共计40分，18小题4分)
21 — 25 18：明读短文,从A、B.C三个选项中选出一个正孀答案■弁将答室序号写在答坂上。
Passage 1
In bu/inefis. people haw to deal in person with nil kinds of people. When talking to people within your company who don't sprnk yaur language• you may have to use Englishi these peoplr may be colleagues or cb-workers • who may work with you tn yaur own departments in another pan of the hnildinR or in Another branch. And you miy also have to deal with people from outride the urganizationi clienTSt $uppher&> visitors and members of the public. Moreoverw these people may be friends or jsirAngrr!； people oi your own age. or people who are younger ar older than you.
The rchtiOBship you hnve with a person det ermines the kind of hngiuge you umc< For example < itf 5 not appropriate to suy 'Hi・ haw nrc you!' when mcciing thr Mnnngjng Director of a large compAny or to sAy 1 Good mumitig • ilf s a Hreat pleasure to meet you * when being introduced to a person you'll be working closdy with in the «me team.
People usually form an impression of you from the way you speak nnd behave ■ nor just from the way you du your work- People in different coiintries have different Kleo% of what sounds friendly• polite or sincere - and ol whal sounds rude or unfriendly! <food mnnners in yotir culture m/iy be considered bad manners in another. Sometimes your body Inngunge. gestures and expressions may tell peupie more about you thfin the words you use.
21. Thu topic of the passage is. •
A. nrlf*iinagc in bu»inrsn nitu<»tian
11 the importance of appropriate choicr of limRiuige
C. dcnltng with people tn bu»ineB!t
22. Thr Inn^UAgc you uar when tnlking with people in business is decided by .
A. your rehrion^hip with the particuiar person
15. yourself
C. your bo«»
23. People usually form an impression of you from .
A. your way of doing jobs B. your Inngimge nnd manners
C. your facial expressions
24. Good mflnnrrs in your culture may be considered bad manners in another. Good manners in this statement mean.
A. to behnve politely 8 to behove lovely
C・ to behave agRressivciy
25. The message of the Hrticle is thnt.
A. deflhng wnh people sucirrsMfuUy in business is not easy
H. elipnrs with different cultural background is most challenging
C language plays a very importnnt role in setting up business relationship
26-3。通：根据短文内容判断给出的培句是否正确.正砺的写•.错误的写•笄将答复写 在答怨蛾上。
Passage 2
There arc eight traditional functions of marketing：
(1) Buying： A marketer focuses on buyers1 nced» and desirw in order to decide what products to nirtke available Understanding buyers* behavior is of great importance.
(2) ScllinR： Marketers usually view selling as a persuasive activity that in completed through promotion. Selling includes personal sellings Advertisingt and other selling melhods. h ia probably the function of marketing that we most often see in our daily life
<3) Transporting! Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.
(4) Storingi Like transporting• storing is an aspect of the physicnl distribution of product氏 Stonng includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility,
(5) Grading： Grading involves sorting products according to size and quality. This
rnaken buying and selling eaaicr because it reduces the need (or inspection and sampling.
(6) Financing： For many products# such m automobiles< fridges• and new homes• the purchnHc is fncilitAted when the marketer provides credit that makes the purchasing of the product possible.
(7) Marketing research： Through research, marketers may find out the need (or new products ond services. By guthenng Informution on a regulax basis, they can better plan, carry out and control marketing activmes,
(8) Risk inking： It involves bearing the uncertainties tha! arc part o( the marketing procejwu Most marketing decisions rrMih in either success or failure that is assocwitcd with risk.
26. It X very impurunt to understand buyersf behavior.
27. Marketers usually um diKcrent selling nmthods.
28. Marketer ignore transporting costs and services.
29. Both transporiing and stonnR are the aspects of the physical distribution of product，.
30. Markercry provide crcdiT that nukes the purchasing of automobilest bridges> nnd new homes possible.
B.肓作(一85作文，共20分)
31. 根辑要求写作文・
You have mode an appointment with your client* but failed to keep it. Write a letter of apology to your client according to the information below.
.
(1) apulugixc for your failure to keep the appointmenti
(2) explain your reason to yaur client：
(3) express your wi»h to make another appointment.
试题答案及评分标准
—•交际用谓（共计10分.每小n 2分）
I—5 JB：逸择正砺的语句完成下列对话.并将答*序号琦在答剧纸上.
1- B 2- A 3. C L C 5. H
二,可正与馆构（共计30分,每小H 2分）
N—20 .:朝侬下而的句干.从AJIJ三个逸康中选出_个能堵入空白处的正《|堪18,并将答
*序号现在答《8城上.

IL A
7. A 8. B
9. A
12. C
13. B
15. C

16. C
17, A
19. H
20. C

三.《li*理*»（共I。分.每小IS ［分）
21-25■:WiXfflA.从A、H、C三个选18中选出一个正碑答案,并将答案序号可在答81蛾上。
21. C 22. A 23. B 24. A 25. A
26-WH：根揖短文内害判断饴出的ta句是否正碗,正瑞的号“1。钳谟的耳“FL并格有案写 在答■峨上.
26. T 27. T 28. F 29. T 30. F
四•胃作（共20分）
3L根据要求与作文.
范文
r m sorry, my dear friend. I know that everything I've done so far has been futile. But
I don't want you to misunderstand me, because I have something urgent to do, so I didn，t keep the appointment on time. I know you "prime minister stomach can punt the boat" to this matter, I am very sorry, but, I do not want this matter to affect our feelings, so, forgive me, thank you, dear friend I'll take a rain check. I hope you're okay with it